It’s always been surprising to me as an experienced online marketer just how much time and money is spent on paid marketing channels such as pay per click ads but how little time and money is spent gaining free marketing through increasing the organic rankings on the major search engines.

With this in mind, I decided to do some research to determine how much traffic is driven from paid search advertising versus organic search rankings. It may surprise you to learn that 90% of…

The new tax law signed by the President in December gives the owners of Family Businesses probably the biggest tax break to come along in many years.

That break is the lifetime gift tax exemption, now $5 million, for next two years (2011 & 2012); or $10 million for a married…

The days are way back where everyone was going through a brochure in order to learn about any product/service that has been offered by a Company. Today, digital media such as websites, blogs, microsites and social network applications are indispensable tools of communication.

The digital platforms known as social media are a useful communication tool for people of the information age. Those companies who are smart enough to invest in the…

When considering how to do your taxes, you have some choices. One is, you can prepare your return yourself, or, you can select a storefront tax preparer that has only had brief training (for a few weeks) to instruct them on how to process different kinds of tax returns. It is…